Churches are always being advised on the importance of metrics, but metrics have two sides: the factual side and the emotional side. The emotional side is almost always linked to what the factual side reveals. Growing metrics produce emotional excitement while declining metrics are usually depressing.

The emotional nature of metrics makes it easy for people to justify them, ignore them, or simply stop measuring anything. It is the transformation behind the numbers that matter the most. One major problem with metrics is when people lose sight of the bigger picture.

Metrics can make you feel proud or promote feelings of insecurity, inadequacy, and inferiority. You might be up one day and down the next. However emotional metrics might be, facts are still very important since they help people understand reality and lead through it effectively.

Online Giving for Churches:

 

A Key Metric to the Health and Stability of Churches

 

One of the most important metrics to the health and stability of churches is online giving. The following is an explanation of why this is the case.

1. Audience: Who is Your Church Reaching?

Metrics often start with demographics. It is important to understand exactly who your church is reaching. You must not allow assumptions to mislead you. Online giving provides data to help you understand exactly who you are reaching and the behavior of the members of your congregation.

You will get a clearer picture of the kind of givers you are attracting, which will help you focus and refine your ministries outreach program. It will also help you find out how well you are reaching young adults. It will also help you define what percentage of the congregation had never used online giving before to determine your effectiveness in reaching people and encourage them to adopt new giving methods.

Online Giving for churches - Digital platform for donations online2. Stories: Are Lives Being Changed?

The metric is usually overlooked, but it is what the church is or should be all about. It should be at the center of what is done and what is measured. While it is all good to talk numbers, the stories behind those numbers are at the heart of the issue. Are people’s lives being changed?

Online giving makes it easier for churches to show how contributions from your congregation help transform lives. Once your congregation sees and understands how their gifts transform the lives of others, it is easier to encourage them to sign up for recurring online donations.

Stories of how lives are being changed courtesy of online giving include missional impact, community transformation and much more. The stories of how people’s lives have been changed should be shared with the rest of the church and celebrated to encourage others to participate in online giving.

3. Numbers: Is the Church Growing?

Numbers are the most common metric. While some people are critical of counting, it is necessary and helpful. Online giving can help you determine whether your church is growing in two major ways:

First, online giving will help you define a benchmark for monitoring trends. When an organization only publishes its growth for just one calendar year, it is easy to hide that it has declined from the previous years. Counting can help churches identify trends and patterns.

Second, the hard data obtained through online giving inform critical decision-making. If certain areas are growing faster than others, it could reveal weak spots in need of special attention, or it could uncover a potential growth engine the church can use to reach even more people.

4. Movement: Is the Church Trending Forward?

Senior Woman in Sunday Best at Church thithingCounting is often the easy part, but many church leaders often never maximize the information. It is always good to be aware of your numbers, but it is also critical to know your percentages since they reveal the true state of health and forward movement.

Measuring the growth of online giving for churches in percentages helps in three major ways.

First, it helps the church leadership get a glimpse at the level of health among the congregation. While it is not a complete picture since not everyone that gives is healthy, and not everyone who fails to give is unhealthy, but if the percentages are tied to spiritual practices such as generosity and community, they can give a clue as to how the church is developing.

Second, online giving trends help churches compare their congregation with the people that use it. If the percentage of people using online giving does not match the congregation, you can evaluate what changes should be made to your ministry to encourage congregants to use it more.

Third, percentages make it easier to track movement from one year to the next. Simply put, are the percentages decreasing or increasing in different areas of measurement? Positive growth reveals where your church is gaining forward traction.

Metrics are obviously important, but equally important is the spirit and motivation behind the metrics. Who is your church reaching? Are lives are being changed? Is your church growing and is there any forward movement? Measuring all these areas is at the heart of online giving and equips your church with the insight to continue improving.

How Can Your Church Promote Recurring Online Donations?

Recurring giving is critical to the development plans of any church. Whatever outreach programs your church may be involved in whether promoting literacy, providing medical services, providing food and shelter for the homeless, etc., recurring online donations are particularly valuable since they are a reliable source of income.

Here are effective strategies and tips for promoting recurring gifts:

 

1. Break it Down for Your Congregation

Preacher and the Church CongregationOne of the best ways for churches to convince their supporters to make a monthly commitment is to explain why the recurring gifts are needed and the impact that they have. Givers want to be assured that their recurring gift will make a difference, so you should explain what the donations will accomplish.

Churches should take their appeals for recurring donations and think of how to make them simple and concrete. If your church already has suggested giving levels, it can be a good idea to include a short description of what the amount buys for its programs. Churches that would like to add smaller recurring gifts from younger donors should break down the size of the gift.

The technique has been used by for-profit businesses for a long time. A $30,000 price tag on a vehicle can be enough to scare off car buyers, but dealers can mitigate this by promoting low monthly payments.

2. Simplify the Process

The good news is that online giving for churches makes it easier for donors to make recurring donations, and collecting the recurring gifts online reduces the administrative efforts of your church. When members of your congregation choose recurring donations, the donations page should allow them to give automatically throughout the year without having to return to that page.

Your church should launch campaigns specifically targeted towards recurring giving and center all your messages on the importance of recurring giving for the church and the person giving. A second online donation page should be set up with only recurring giving options. If you do this, congregants may seriously consider becoming regular contributors.

3. Provide Rewards

Churches should consider giving recurring donors a unique recognition, a special name, or special status on their websites. Special perks can be reserved for those loyal supporters, such as sneak peeks of the church newsletter or invitations to special events.

Churches can feature stories of recurring donors in their newsletters or websites. Highlighting those supported by the church and those that support the church help keep the mission of the church front and center for everyone.

Churches can also host special events for recurring donors to give them a behind-the-scenes experience or hosting programs for them as an exclusive experience to show gratitude.

4. Brand the Online Giving Page

Branded giving accounts for 54 percent of all online giving and branded online giving pages receive six times as many donations than non-branded online giving pages. A branded online giving page for churches is a customized landing page for online donations that features the logo, stylistic overtones, and overall branding of the church.

The creation of customized online donation pages can allow for simple one-click donations, mirror the website of the church with secure SSL certification, and have recurring giving capabilities. When it comes to online giving pages, your church does not have to be stuck with standard giving pages that don’t look anything like their websites.

5. Make it Easy to Quit

Donors may sometimes be hesitant to choose recurring giving since they worry that it will be hard for them to cancel their recurring donations. Circumstances might change, and the idea of going to hell and back to cancel the recurring donation can be enough to prevent donors from contributing. While it might seem counterintuitive, donors are more likely to give if they know that they have not committed themselves to recurring gifts for eternity.

Recurring gifts not only stabilize the revenue of churches, but it can even result in slightly higher total gift amounts per donor. Either way, unless your church asks for monthly donations, often and clearly, they are highly unlikely to secure the recurring online donations.

 

Familiy worshipping the crossGetting Started with Online Giving for Churches

 

Having a good online giving program will help your church encourage recurring gifts and will help you raise funds for various programs whether or not you are currently raising money online or you are not seeing the results you want. Here are 5 tips to help churches get started with online giving.

1. Use a Flexible and Reliable Solution to Process Online Donations

Churches should provide a seamless experience for donors. The donation page should be full of the branding and language of the church and should be customized to get the information required for targeted follow-up. When using the service, donors should feel less like shoppers and more of shoppers. Digigiv is a trusted solution when it comes to processing online donations.

2. Do Not Be Afraid to Get Active

Churches often sign up for online fundraising services such as those we provide her at Digigiv and then stall when it comes to configuring the service and making the donate button live on their websites. It is time to take the leap. A church website that lacks a prominent donate button tells people that “we are not in need of donations”.

3. Leave the Door Open to Donations Everywhere

Churches should not get tired reminding the people that they interact with that they can give. While not every donation link will yield huge results, the more impressions left, the higher the chances of someone giving, just like with commercial advertising.

4. Donation Tracking

When it comes to online donations for churches, it is important to continually learn what works and what does not. Churches should take use unique tracking URLs to find out which donations came from which sources. Setting up Google Analytics on your church website can be a good idea to help you monitor the pages getting the highest number of hits and which sources send the greatest number of visitors to the donation page.

Hands of a man praying in solitude with his Bible after asking for donations.5. Transparency

It is important for your church to be specific when reinforcing to the donors the impact they made by showing how the funds are to be used, who is to be helped and what tangible difference is being made. Whenever possible, it is advisable to include stories, quotes, and testimonials from those that have benefitted from donations as well as those that have donated.

The Bottom Line

Online giving is an important metric to the health and stability of any church as clearly shown here. Recurring giving is important for providing a reliable source of income for churches. If your church is looking to benefit from online giving and all it has to offer, you should turn to Digigiv. Digigiv is a trusted name when it comes to setting up online giving on websites of church and nonprofits alike.

Vintage style photo of a crowd, happy people enjoying a church a sermon, raised up hands and clapping of pleasure, active night life concept7 Important Online Giving Tips

Today, online outreach is no longer just a simple addition to your fundraising arsenal; it is an absolute necessity to have proper engagement with the increasingly mobile population. So here are 7 important online giving tips.

The reality is that capturing online transactions on any device, from any location, and at any time is expected in the world of today.

In the recent years, technological advancements have made online giving simpler, creative, fun, and shareable.

The technological advancements have prompted many nonprofits, churches, and other organizations that rely on donations to rethink their engagement with donors to improve brand awareness and increase monetary gifts.

Nonprofits, churches and other donor-funded organizations are always participating in various fundraising ideas.

The successes and challenges of the different fundraising activities have a tremendous influence on the online giving strategies. Here are a few tips to ensure that these strategies are more fruitful.

1. Provide Your Donors With A Reason To Give

When donors are considering making a contribution, they will first want to know who will be the beneficiary of their gift. You should provide an answer to this question for prospective donors on your website. A clear, concise answer should be enough.

If you fail to name the beneficiary of the donations, you risk donor apathy. Some donor-funded organizations and institutions have defrauded people in the past and donors always want the assurance that their donations will go towards a worthy cause.

2. Online Donation Page

If you do not already have an online donation page, you should create one.

Having an online donation page is important for success since most donors today give their donations online. Fewer people are using checks nowadays and having an electronic means to make the donation can go a long way.

Your marketing and resource development team should make it a priority to have the online donation page running since making it easy to donate to your organizations means fewer headaches for all and encourages action.

Technological advancements of today have made it easy to donate using either a desktop or a mobile device.

Ensure that the donation button is easily accessible from the home page of the website and that the processing software is working, linked, and ready to receive donations that come in.

Many software programs today also include mobile giving making it possible, easy, and convenient for donors to donate via their tablets and smartphones.

Familiy worshipping the cross3. Know The Audience

Experimenting with digital marketing for any organization can be a lot like throwing darts in the dark.

As you continue developing sophisticated online giving platforms, it is important to understand the techniques that work best for your audience.

The first thing that you should do is to segment your donor lists ahead of time. For instance, messages sent to loyal donors should be different from those that you send to supporters that have not donated anything recently.

You should also know exactly who you are talking to as well as the best way of reaching them. Take the time to develop separate outreach strategies to each donor segment and ensure that you have a clear call to action.

4. Being Social

The most successful online giving campaigns integrate multiple strategies and tactics to encourage donors to click on the designated giving URL.

You should integrate direct mail, press releases, and email newsletters into a single campaign as well as social sharing media.

Social sharing and social media have the power to help campaigns gather momentum quickly.

Social media is the ideal platform for asking for donations since people congregate there to connect with others. If social media users determine that your cause is worthy enough, they will contribute to it.

Do not forget that social media extends beyond Twitter and Facebook…

You should find ways for your organization to incorporate and leverage the power of tools such as SnapChat, Instagram, Pinterest, Tumblr, LinkedIn, and even YouTube.

Ensuring that your campaign is easily shareable with the donor networks helps to raise attention.

5. Stand Out From The Crowd

If you visit Kickstarter, Go Fund Me, Indiegogo, Patreon and other crowdfunding and donation-seeking platforms you will realize that the fundraising market is flooded with many appeals all at once.

You should be able to explain why your appeal matters or why it should be given attention.

If you wish to stand out from the crowd and attract the attention of potential donors, the first thing you should do is come up with a compelling story.

Provide a strong story with clear details about why your services are so important and the people your organization supports.

If the campaign is not already funded, you need to explain this in the story too.

person holding a Donate here sign6. Setting Goals

You should always aim to tie your campaigns around something that is tangible. Provide donors and potential donors with specific goals as well as stories that show impact.

Telling a powerful story is important as pointed out above…

The other part is to ensure that this story is tied to specific goals.

The key behind the success of most crowdfunding platforms is the clear communications of milestones along with what happens once they are reached.

The story you present to donors should be inclusive of realistic goals that donors can identify with since it gives your appeal measurability as well as credibility.

7. Donor Recognition

Attaching a visible recognition to your campaign can go a long way.

Donors are still humans and still love to see their gifts recognized in one way or another.

Always ensure that you recognize each donor as long as he or she is not anonymous. Finding creative ways to thank your donors is a good way to recognize them.

Final Thoughts

The introduction and growth of online giving have truly revolutionized how donations are given. To ensure the success of an online campaign largely depends on the set goals and how they are accomplished. This article has provided seven effective tips for ensuring that your campaigns are more successful. Have fun experimenting with the tactics and strategies discussed here to improve your online giving program. Don’t forget to check our homepage for more information.

15 Reason Your Organization Should Be Using Digital Giving

Hipster using a smart phone hands to dontae to a non profit, close up, vintage colorsWe are in a digital world where almost everybody is tech savvy, and if you aren’t using online digital donations you need to be. From education to dating, to shopping, and beyond, nearly all connections to the outside world can be made from a digital device. Today, over 4 billion the world’s population uses a mobile phone with many of them actually owning smartphones. For many, mobile devices are a primary access point to the online world. The use of paper checks is on a steep decline with many people preferring electronic payment methods and debit/credit cards.

The donors of today don’t live in a vacuum and operate by the same rules that this digital society operates by. The donors of today are more impulse-driven, always on the go, and always after amazing experiences. Ignoring the unique nature of today’s donor means potentially missing out on amazing opportunities for connecting with potential donors. The Internet, plastic money (credit and debit cards), and the mobile phone are all platforms today’s donor seeks to make his or her donations.

Digital giving refers to fundraising using digital technology, and it includes the following:

– Text Giving: Donating via text

– Online Giving: Donating via the Internet and a Website

– Giving Kiosk: Donating via an automated kiosk (like an ATM)

– Mobile App Giving: Donating via a mobile app

Digital giving is one area where nonprofits, churches and other donor dependent institutions have been lagging behind. Many donor dependent organizations still depend on traditional forms of giving often resulting in reduced giving since the society has since moved away from traditional payment methods such as checks and cash.

Digital giving has completely transformed how people give their gifts and has also led to increased giving. In fact, organizations that implement digital forms of giving have reported increases in giving by as much as 50+ percent. This is very good news for organizations that are struggling with reduced donations due to overdependence on traditional forms of donations.

 

1. It Is A Growing Trend Not Likely To Disappear

Organizations should respond to digital giving in a positive way. Organizations are increasingly turning to digital contribution companies to help them fulfill their desire of offering digital giving options to their donors. The number of people that depend on digital giving to manage their finances is growing, and organizations need to do everything possible to ensure that their donors are generous and faithful givers. Digital is growing and is here to stay.

Charity, donation concept. Donate money with mobile phone. Online payment with smartphone. Business, finance. eps10 Vector illustration. Flat style.2. It Makes Giving Easier

The reality is that very few people actually write checks anymore. In fact, it is highly likely that many people only write checks when they are paying tithe at church or when donating to various organizations. A time is soon coming when people won’t be carrying cash but will be using other payment options such as debit cards. Digital contributions make giving easier since donors never have to worry about cash or checkbooks.

3. Payment Methods Are Evolving

It is no longer a surprise that card transactions have overtaken cash transactions regarding volume. Younger people also have a higher preference for card transactions over cash. For organizations, these are two trends that are hard to ignore. If your organization does not offer digital giving options, you are definitely missing out on donations from the younger generation, and you could be actually settling for a lesser volume of donations overall.

4. It Increases The Amount and Frequency Of Giving

One of the major benefits associated with the digital gift is the ability to set up recurring donations. The big numbers involved in the projects that organizations run are enough to discourage many people since they believe that the little they do is not enough to make a difference. However, if you are able to show people that giving a small, consistent amount can make a difference, that will help them see the bigger picture and realize that their contribution matters.

Recurring giving is done automatically meaning that you never have to worry about missed donations when the donor forgets or is unavailable. On the specified date, money is automatically deducted from the donor’s account and given to the organization. Research shows that donors that are set up for recurring giving give over 40 percent more.

In many cases, organizations that are faced with flat or declining giving and/or increased costs often ignore the value of encouraging and engaging small donors. However, organizations that connect and engage with regular donors even those that make small donations often see a higher level of consistency in giving.

5. It Is Safe

Depending on how you look at it, digital giving is much safer than traditional forms of giving such as cash donations. The problem with cash is that it tends to attract criminals who are looking to make some easy money. Digital giving is not faced with such problems because there is never any physical handling of money. On the other hand, people will argue that cybercriminals can easily steal donated funds through electronic systems. However, this is not a true representation of the situation since digital giving platforms are all very secure, specificity ours. We go to great lengths to make sure we have the same security that is required of banks and never had a security issue.

6. It Hedges Against Embezzlement

While every organization would like to believe that is immune to embezzlement, the reality is that is it still happens, and organizations are often swindled by less than honest workers. Every organization that has ever been swindled always believed that it could trust the team managing its finances completely until when it became a victim in an ever growing long list.

Digital giving involves money moving from the donor’s account directly to the organization with no middleman involved. This is probably the safest transaction that can ever take place involving money. Once the money reaches the organization, it is the responsibility of the organization to ensure that has proper systems in place to ensure that it is used properly.

Donate Today Concept

7. People Are Already Making Digital Financial Transactions

In the late 90’s there was a boom in e-commerce websites and while many believed it was a fad, the time has shown that it was a glimpse into the future. Today, brick and mortar stores cannot survive on their inventory alone. The rise in online shopping means that it is the consumer who is now in charge. Today, you can shop online for just about anything.

People are now already used to spending money online and have even become comfortable with it. Organizations should make it easy for them to give by digital giving options. People’s spending habits are also evolving and moving online, and as fewer people use cash and checks, it follows that people desire the ability to donate to their organizations of choice the same way they pay their bills or make purchases. Even though digital giving may be new to organizations, it is not new to givers.

8. It Is Easier On The Financial Department

Having volunteers is great and having a team for counting donations is also great, but mistakes can be made anytime people are involved. Counting envelopes, recording checks, and counting cash are just some of areas where errors will be made. With digital giving, the money goes from the donor directly to the organization and this makes it easier for the finance department to track gifts.

9. It Makes It Easier To Have The Giving Conversation

Nonprofits, churches and other donor-funded organizations depend on donations to survive and carry out their mandate. However, it is always uncomfortable to ask people to give their money. This makes many organization leaders avoid giving conversations altogether, and if they do touch the topic, they usually tread lightly.

Digital giving options make the giving conversation less confrontational and uncomfortable. All an organization has to do is write an article about the reasons and forms of digital giving, engage people using various media, and send a newsletter or email reminder. Organizations should not forget to include a link to their digital giving links in the conversation since it will be a great way to break the ice.

10. Convenience

The most important reason to adopt online giving is probably convenience. Digital giving is very convenient for donors since they can schedule their donations at any time during the week from the safety and comfort of their home or offices. Givers don’t have to worry about missing out on their commitment to the organization if they are unable to participate in organizational activities for whatever reason. Givers are also able to manage their budgets in a better way because they know the exact amount they will be committing to during the year.

11. Staying Ahead Of The ‘Slow’ Times Of Giving

Organizations always go through seasons where donations slow down. This period is usually around summer and other holidays. During these times, people are out of town, on vacation, or just busy. During the year, there is a time when the weather makes it impossible to get to the organization’s grounds to make their donations. Chances are, only a few givers who will make up the gift they missed since they couldn’t attend. Digital giving gets rid of such problems and makes giving easier regardless of the time of year.

12. It Encourages Younger Members To Give

Younger people don’t usually write checks and carry cash in their wallets. This means that organizations that only accept gifts in the form of cash or checks will enjoy fewer gifts from younger members. Younger members or millennials might not be the biggest demographic that donate to your organization currently, but they will soon be in a few years. Once this generation is the only one left that you can depend on for donations, you will have problems if you have not implemented digital giving options. Encourage giving by younger people by offering digital giving options.

13. It Increases Anonymity

Donating is something that brings the best and worst in people. Some people love showing off how much they give and will dramatically drop their cash or check in the donations box with the full knowledge that people are watching. On the other hand, other people prefer doing their giving anonymously and don’t like everybody knowing how much they are giving. With digital donations, anybody can give to an organization from the comfort of his or her home, and this will effectively ensure that people are not watching to see how much others give.

14. The Integrity Of Donor’s Card Data Is Maintained

For many people that make digital transactions, credit card fraud is a genuine concern. However, at Digigiv we offer a rigorous security system for the protecting donors’ data. On the Digigiv platform, payment card data is encrypted then stored securely; this is called a “token” and donors receive a donation receipt through email once they make their donation so that they know that their gift reached the target organization successfully.

15. It Is Affordable

The main reason why organizations are reluctant to offer digital donation options is that of the widespread myth that it is expensive. However, digital giving is surprisingly affordable organizations with us it can even be free to your organization. Because of this our service accessible for different sizes nonprofit or church whether you’re big or small. In addition, digital giving reduces the administrative costs of handling cash and checks meaning that organizations don’t have to spend too much to offer digital giving options.

Final Thoughts

If your organization does not currently offer digital giving options, we would love the chance to help supply with that service. Digital giving is something that people can use and has the power to increase contributions greatly. Even though the positive reasons for an organization to offer digital giving are many, people will always try to find drawbacks. Leaders of organizations should allay such fears by presenting the members and donors of the organization with reasons why digital giving is good such as the 15 provided here. Finally, they should find a reliable provider of digital giving solutions to implement it in their organizations.

7 Important Tips For Increasing Online Donations

 

Cropped shot of a young man working from home using smart phone and notebook computer, side view of a man's hands using smart phone in interior,man at his coworking place using technology, flare lightThe online donations page is the primary means of receiving donations for many non-profits, churches, and other donor-funded organizations. It is due to this reason that organizations should ensure that this page works at it should and is straightforward enough for donors to navigate.

The following are 7 effective tips for making a great online donations page and at Digigiv we provide the tools to help you increase online donations

 

1. Keeping It Simple

If you have a complicated donation process for members, it will be confusing and difficult for them, and they could decide to abandon it altogether. Simplicity and functionality are critical to making the donation process easy for donors and members alike.

A donor typically expects a few things from the donations page, and it should not just be like an e-commerce form that just asks for credit card data. A good idea would be to create a simple page explaining why a donor should give and where their donations go.

The donation process should be simple, and donors should be notified of the information that will appear on the credit card statements if the organization uses a third party payment gateway like ours. It is also important to include a statement explaining that donor information will not be disclosed to other organizations or charities.

2. Less Questions

Organizations should view potential donors as new friends. It can be overwhelming to bombard potential donors with personal questions, and it puts them off. It is always important to remember that donors are trying to help and should be allowed to do so in peace.

Research shows that over 30 percent of charity and nonprofit donation pages ask an average of 20 questions. This number is too high. Organizations should keep questions to a minimum by asking information that they consider absolutely necessary from potential donors.

The number of questions on a donation form is directly proportional to the abandonment rate. Less number of questions requires less effort and less time. Reducing the number of questions on a donation form can increase conversions by as much as 35 percent.

Donate Button On Mobile Showing Charity And Fundraising3. Avoiding Mandatory Registration Before Donation

Organizations that require website visitors to register before they donate risk discouraging people from donating. Many potential donors are never enthusiastic about having to fill out forms or join something they had not planned to join.

A better approach would be to adopt a self-explanatory donation process that allows donors to make their donations without having to register. However, registration options should still be available on the page should the donors wish to join later.

4. Don’t Rely On Placeholder Text

In their efforts to make things a bit easier for users, organizations sometimes end up making them even more confusing. Placeholder text is an excellent example of this. Placeholder text is contained within the field and is typically used to offer further instructions as to the kind of information required. While this might sound helpful, it is necessarily not.

Organizations that currently use placeholder text on their donation forms should consider removing it. Usability tests reveal that placeholder test tends to have more drawbacks than benefits. Getting rid of the text and keeping field labels outside the box makes it easier for potential donors to navigate the donation form. In the absence of placeholder text, potential donors can easily and quickly scan the fields they are still required to fill out and review before submitting the form.

5. Accounting For The Funds

It is important for organizations to show how the donations made will be used. If donors or potential donors are not sure exactly where their donations will be going, they are less likely to give or likely to give less compared to when they understand exactly where the donations will be going.

A graph or pie chart demonstrating the distribution of donations reassures donors that their money will be spent wisely. It is not mandatory to use pie charts or graphs, but it is important to use visually pleasing graphics to allow for easy browsing such as infographics.

6. Making Mobile Giving Easy

In the United States alone, there are over 1 million non-profits, and churches and a vast majority of them do not have mobile-friendly donation pages. This is quite absurd considering how much people use smartphones and other mobile devices today. Organizations should be making it as easy as possible for people to donate.

Organizations that adopt responsive websites enjoy as much as double the volume of giving. Given this significant increase in donations because of having mobile-friendly websites, organizations should try to create a smoother experience for those donating from their mobile devices; making the donation process more convenient can help organizations gain more conversions.

Donate Concept7. Testing The Donation Page Continuously

Optimizing an online donations page is a lot like optimizing an online marketing campaign landing page since you have to optimize. Optimizing involves the continuous testing and tweaking of the donation page and it has the potential to make a difference in the number of donations made online.

Organizations that are able to increase the conversion rate from 35 to 70 percent will have managed to double their donations by making a small investment. The form layout, page heading, button text, and button size should all be tested. Non-optimized web donation pages have less than 15 percent conversion rate.

 

Final Thoughts

Donations are the lifeblood of any donor-funded organization. This means that the online donations page plays a critical role in determining the number of donations that an organization can receive and should thus be easily navigable and properly optimized.

Organizations should always remember that donation forms are as much as creating the best user experience as they are about gathering the information they require. The 7 tips discussed here should help any organization adjust its donation form to be more user-friendly and ultimately increase donations.

Once the online donations page has been optimized properly, the next step is to find the right online giving platform. The online giving platform should have the capacity to integrate seamlessly into a properly optimized donations page.

Hipster using a smart phone hands to dontae to a non profit, close up, vintage colors

Why Organizations Should Consider Using Text To Give

Mobile giving has grown significantly in the recent years. Today, most people in the world, own cell phones making it easy to donate to various causes using those mobile devices and they can do it in several different ways.

One of the ways involves making a donation by visiting the website of your charity of choice. It is even possible to make donations via leading social media platforms. Facebook has now made it easier than ever to donate to various causes right on its website. Twitter has also started to experiment with a donate ability to allow individual organizations to receive donations via the Twitter app.

 

Text to give gained in popularity back when flip phones were the hottest thing around, and it is still viable to this day. In fact, many nonprofits and churches encourage text giving especially for international or domestic emergencies. Text giving works regardless of the phone you are using.

The year 2010 was when a significant breakthrough for text giving came when the American Red Cross launched a massive campaign for raising money for victims of the earthquake in Haiti in the same year. This event set new records for fundraising after an impressive $43 million was raised.

The adoption of smartphones in the recent years has somewhat overshadowed text giving due to the ease of using social media to donate or using giving pages to make donations; it is still relevant, popular, and applicable in particular situations and among certain demographics.

Text to donate is still used regularly by Generation X and Millennials alike. The reason behind this could be that it is popular at big events such a big concerts or football games. However, people of all generations can and give text donations and organizations should never forget this.

Here are the top benefits organizations enjoy by using text to give.

1) It Does Not Depend on Checks or Cash

This is one of the best reasons for considering text giving. Fewer people are carrying cash and checks. According to a recent survey of credit union and bank customers, 80 percent of people stated that they don’t carry a checkbook with them anymore. The over 65 age group is the demographic with the highest percentage of people still carrying checkbooks.

Expecting that donations will only come from traditional platforms is misguided. The Internet has completely transformed how finances are handled, and the rise in mobile device usage has solidified this transformation.

It Saves Organizations the Hassle of Handling Checks and Cash
One of the greatest problems associated with traditional giving methods is that they come with the responsibility of counting, securing, handling, storing, and depositing cash and checks. One mistake in any of these areas can lead to disaster.

Many nonprofits and churches have reported lost deposits, dishonest officials, break-ins, and many other problems associated with dealing with physical currency. Text giving helps organizations avoid such problems since there is no physical handling of any cash or checks.

2) It Is More Convenient

Text giving is more convenient when compared to traditional giving since donors are not required to make their donations in cash or by check. It is also possible for donors to make their contributions regardless of their location with text giving.

Text giving requires, texting a dollar amount to a given phone number, it does not get easier than that. Once you consider the ability to give at any time and from any location, it is easy to see why text giving is so convenient.

2) It Does Not Require an Internet Connection

Mobile giving is of different forms including using online web donation pages or using social media platforms such as Facebook and Twitter to make donations. Unfortunately, all these methods require an active Internet connection.

Text giving is a form of mobile giving that does not require an active Internet connection meaning that donors can make donations even when they are in areas without a good Internet connection.

4) It Is Download Free

Text giving does not require the use of a smartphone and donors never have to download anything unlike other forms of mobile giving that require downloading of apps. Other mobile giving platforms require using QR codes, which require the use of smartphones to decode and download the associated app.

However, text giving just requires texting of a keyword to a given code or phone number and donors can receive an automatic text response that guides donors through the rest of the process. The entire donation process is done via text and donors never have to download anything.

5) It Allows For Faster Processing of Gifts

In spite of the best efforts and resources applied, it still takes time to record gifts and deposit checks in the bank. Text giving takes the stress out of trying to maintain a quick turnaround on cash or check handling. Gifts are automatically processed and typically pushed to the organization bank account within a short time. This means that organizations can reconcile records sooner and so can the donors.

Donation jar full with money6) It Allows for Easier Collection of Donor Data

When a person makes a text donation to an organization, there is an immediate record of the contact information for that person. This means that there is no more copying down names from the checks organizations receive into ledgers. Organizations looking to reach out to donors that have donated certain amounts or to particular campaigns in the past have all that data within easy reach.

7) It Encourages Giving Beyond the Primary Audience

Many nonprofits, churches and donor-funded organizations impact the lives of others through various outreach programs. Potential givers to nonprofits and churches can come from far beyond their locality. Text giving not only empowers those living in the locality of the organization but also donors across the country. The majority of adults in the United States and even in most of the world have phones that they use to text. This means that organizations adopting the use of text messaging have a much wider reach since they have access to a much wider pool or donors and potential donors.

8) It Allows For Easy Integration With Other Fundraising Strategies

Text giving might be one of the best fundraising strategies, but it does not mean that it should be used in isolation. Organizations should always consider the fact that not all people prefer using this platform. Organizations should thus combine their text giving strategies with other fundraising strategies to ensure that they maximize the donations that they receive.

Now that you understand the benefits of text giving, it is now time to learn about how to get started with your own campaign. Here is a breakdown of the steps involved in creating a text giving campaign.

1. Needs Determination

The first step that an organization should take is to take stock of where the fundraising programs are at the moment. Are the goals being met? Where can improvements be made? How can adopting text giving bring you closer to where you would like to be?

2. Choosing The Right Avenue For Your Needs

It is important to give your donors multiple giving platforms. You should survey your donors to determine the avenues that work best for them as well as for your organization. However, text giving is quite convenient, and it should be one of the platforms available to your donors.

3. Finding A Reputable Text Giving Software Provider

You should find a reputable text giving software provider that works for and with your organization to guarantee the best results possible. At Digigiv we’d love for you to consider us for that service.

Man tracking mobile donations on whiteboard4. Weave Text Giving Into Your Existing Fundraising

Once you have found a reliable provider such as Digigiv, the next step is to figure out how best to integrate text giving into the overall fundraising plan. Making the transition requires some internal adjustments, but integration should not be so difficult in the end.

5. Track & Analyze Data To Make Improvements Over Time

Tracking and analyzing data should be done throughout. You should keep tracking metrics and data points that are important to you as you go. At the end of your fundraising campaigns, you should analyze the data looking for patterns that will help your organization to move forward successfully.

Final Thoughts

Text to give has completely revolutionized the way that donations are made. Organizations that have not yet adopted this form of giving are losing out on a potentially significant portion of potential donors. It is important for any nonprofit, church, or any other donor-funded organization to integrate text giving into its overall fundraising strategy.

To ensure that text to give is properly implemented, it is important for organizations to choose the right providers. Digigiv is a reputable provider of the text giving service and has worked with many leading churches and nonprofits.