- Text Giving Still Viable…
- 1) It Does Not Depend on Checks or Cash
- 2) It Is More Convenient
- 2) It Does Not Require an Internet Connection
- 4) It Is Download Free
- 5) It Allows For Faster Processing of Gifts
- 6) It Allows for Easier Collection of Donor Data
- 7) It Encourages Giving Beyond the Primary Audience
- 8) It Allows For Easy Integration With Other Fundraising Strategies
Mobile giving has grown significantly in the recent years. Today, most people in the world, own cell phones making it easy to donate to various causes using those mobile devices and they can do it in several different ways.
One of the ways involves making a donation by visiting the website of your charity of choice. It is even possible to make donations via leading social media platforms. Facebook has now made it easier than ever to donate to various causes right on its website. Twitter has also started to experiment with a donate ability to allow individual organizations to receive donations via the Twitter app.
Text Giving Still Viable…
Text to give gained in popularity back when flip phones were the hottest thing around, and it is still viable to this day. In fact, many nonprofits and churches encourage text giving especially for international or domestic emergencies. Text giving works regardless of the phone you are using.
The year 2010 was when a significant breakthrough for text giving came when the American Red Cross launched a massive campaign for raising money for victims of the earthquake in Haiti in the same year. This event set new records for fundraising after an impressive $43 million was raised.
The adoption of smartphones in the recent years has somewhat overshadowed text giving due to the ease of using social media to donate or using giving pages to make donations; it is still relevant, popular, and applicable in particular situations and among certain demographics.
Text to donate is still used regularly by Generation X and Millennials alike. The reason behind this could be that it is popular at big events such a big concerts or football games. However, people of all generations can and give text donations and organizations should never forget this.
Here are the top benefits organizations enjoy by using text to give.
1) It Does Not Depend on Checks or Cash
This is one of the best reasons for considering text giving. Fewer people are carrying cash and checks. According to a recent survey of credit union and bank customers, 80 percent of people stated that they don’t carry a checkbook with them anymore. The over 65 age group is the demographic with the highest percentage of people still carrying checkbooks.
Expecting that donations will only come from traditional platforms is misguided. The Internet has completely transformed how finances are handled, and the rise in mobile device usage has solidified this transformation.
It Saves Organizations the Hassle of Handling Checks and Cash
One of the greatest problems associated with traditional giving methods is that they come with the responsibility of counting, securing, handling, storing, and depositing cash and checks. One mistake in any of these areas can lead to disaster.
Many nonprofits and churches have reported lost deposits, dishonest officials, break-ins, and many other problems associated with dealing with physical currency. Text giving helps organizations avoid such problems since there is no physical handling of any cash or checks.
2) It Is More Convenient
Text giving is more convenient when compared to traditional giving since donors are not required to make their donations in cash or by check. It is also possible for donors to make their contributions regardless of their location with text giving.
Text giving requires, texting a dollar amount to a given phone number, it does not get easier than that. Once you consider the ability to give at any time and from any location, it is easy to see why text giving is so convenient.
2) It Does Not Require an Internet Connection
Mobile giving is of different forms including using online web donation pages or using social media platforms such as Facebook and Twitter to make donations. Unfortunately, all these methods require an active Internet connection.
Text giving is a form of mobile giving that does not require an active Internet connection meaning that donors can make donations even when they are in areas without a good Internet connection.
4) It Is Download Free
Text giving does not require the use of a smartphone and donors never have to download anything unlike other forms of mobile giving that require downloading of apps. Other mobile giving platforms require using QR codes, which require the use of smartphones to decode and download the associated app.
However, text giving just requires texting of a keyword to a given code or phone number and donors can receive an automatic text response that guides donors through the rest of the process. The entire donation process is done via text and donors never have to download anything.
5) It Allows For Faster Processing of Gifts
In spite of the best efforts and resources applied, it still takes time to record gifts and deposit checks in the bank. Text giving takes the stress out of trying to maintain a quick turnaround on cash or check handling. Gifts are automatically processed and typically pushed to the organization bank account within a short time. This means that organizations can reconcile records sooner and so can the donors.
6) It Allows for Easier Collection of Donor Data
When a person makes a text donation to an organization, there is an immediate record of the contact information for that person. This means that there is no more copying down names from the checks organizations receive into ledgers. Organizations looking to reach out to donors that have donated certain amounts or to particular campaigns in the past have all that data within easy reach.
7) It Encourages Giving Beyond the Primary Audience
Many nonprofits, churches and donor-funded organizations impact the lives of others through various outreach programs. Potential givers to nonprofits and churches can come from far beyond their locality. Text giving not only empowers those living in the locality of the organization but also donors across the country. The majority of adults in the United States and even in most of the world have phones that they use to text. This means that organizations adopting the use of text messaging have a much wider reach since they have access to a much wider pool or donors and potential donors.
8) It Allows For Easy Integration With Other Fundraising Strategies
Text giving might be one of the best fundraising strategies, but it does not mean that it should be used in isolation. Organizations should always consider the fact that not all people prefer using this platform. Organizations should thus combine their text giving strategies with other fundraising strategies to ensure that they maximize the donations that they receive.
Now that you understand the benefits of text giving, it is now time to learn about how to get started with your own campaign. Here is a breakdown of the steps involved in creating a text giving campaign.
1. Needs Determination
The first step that an organization should take is to take stock of where the fundraising programs are at the moment. Are the goals being met? Where can improvements be made? How can adopting text giving bring you closer to where you would like to be?
2. Choosing The Right Avenue For Your Needs
It is important to give your donors multiple giving platforms. You should survey your donors to determine the avenues that work best for them as well as for your organization. However, text giving is quite convenient, and it should be one of the platforms available to your donors.
3. Finding A Reputable Text Giving Software Provider
You should find a reputable text giving software provider that works for and with your organization to guarantee the best results possible. At Digigiv we’d love for you to consider us for that service.
4. Weave Text Giving Into Your Existing Fundraising
Once you have found a reliable provider such as Digigiv, the next step is to figure out how best to integrate text giving into the overall fundraising plan. Making the transition requires some internal adjustments, but integration should not be so difficult in the end.
5. Track & Analyze Data To Make Improvements Over Time
Tracking and analyzing data should be done throughout. You should keep tracking metrics and data points that are important to you as you go. At the end of your fundraising campaigns, you should analyze the data looking for patterns that will help your organization to move forward successfully.
Text to give has completely revolutionized the way that donations are made. Organizations that have not yet adopted this form of giving are losing out on a potentially significant portion of potential donors. It is important for any nonprofit, church, or any other donor-funded organization to integrate text giving into its overall fundraising strategy.
To ensure that text to give is properly implemented, it is important for organizations to choose the right providers. Digigiv is a reputable provider of the text giving service and has worked with many leading churches and nonprofits. If you would like to learn more about text giving and implement text giving in your organization, contact Digigiv by visiting https://digigiv.org